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Nov 21, 2024
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TCC Catalog 2018-19 [ARCHIVED CATALOG]
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MAR1350 Marketing the Individual3 credit hour(s)
Prerequisite(s): documented exemption, appropriate placement scores, or completion of developmental education reading, writing and mathematics.
The course will require students to develop a self-marketing plan built upon the following marketing principles: research, communication skills and customer service. Students will develop career marketing goals and detailed marketing strategies or tools to achieve the goals. Marketing tools will include packaging, pricing, customer satisfaction, communications (oral and written) and creativity. Contact: 3 hours. Additional fee.
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